The current app has a rating of 1.9/5 on Playstore and a huge part of the problem lies in the overall user experience of the app
The opportunity mapping exercise for the Mpawa app revealed significant areas for improvement that directly impact user experience, including outdated visuals, cluttered navigation, sluggish performance, and a lack of intuitive interactions.
"Very frustrating app experience. Does the app even work? It looks ancient! " - Brian Ondari
By modernizing the UI and streamlining user flow, the redesign is projected to elevate the current rating, driving up user engagement by as much as 60% and significantly increasing conversion rates.
